MONUMENTAL MATTER

A METAPHYSICAL EXPLORATION

Inspired by metaphysical theory, Monumental Matter includes a series of experimental zines and posters of my immediate surroundings in Albany, New York. Constructed by photographing mundane objects through formal analysis, this study is meant to show how everyday interactions with things and the life we give to them can rebuild our attention, interest, passion, and excitement as a part of the world.

CLIENT

ESTHER MASSRY GALLERY

SENIOR ART EXHIBITION

DESIGN SOLUTION

SELF-PUBLICATION

POSTER DESIGN

INTEGRATED PHOTOGRAPHY

RECOGNITION

CAPITAL REGION

PHOTOGRAPHY CENTER

THE BRIEF

My senior thesis was inspired by an ongoing dissatisfaction that I have with the increasing level of impatience that we have developed as a society. The problem trying to be solved is this social acceleration that has caused us to be distracted more than ever before, which is an unfortunate result of the Digital Age.

 

Arden Reed, author of Slow Art: The Experience of Looking presents the statistic that each year, 850 million Americans visit art museums, which is close to double the amount of annual major league sporting event attendees combined at 483 million Americans. This seems like a good thing, and it is, yet these museum goers are only spending as much as 10 seconds with the works, which is coincidentally the same amount of time it takes a webpage to load. Intriguing enough, the human attention span falls in the middle of this range at 8 seconds, which is less than that of a goldfish.

Focusing on a broad audience, my overall goal for this project was to make the general public more self-reflective of their everyday routines, which is actually proven to increase one’s overall spiritual wellness. Matthew D. Lieberman, UCLA Associate Professor of Psychology & Founder of Social Cognitive Neuroscience, conducted a study that combines modern neuroscience with ancient Buddhist teachings from more than 2500 years ago to provide the first neural evidence for why “mindfulness” practice — the ability to live in the present moment, without distraction — produces a variety of health benefits, such as easing feelings of anger, sadness, and pain. This shows that you do not need expensive tools to understand or execute a project along these lines. Simply slowing down and noticing is all you need.

INITIAL RESEARCH

Research for this project entailed a record of my own observations and readings further into the study of mindful practice.

Much of my inspiration also came from the thinking of philosopher, John Dewey, specifically his Art as Experience writing on aesthetics.

LOGO DESIGN

The challenge was to brand the thesis publication in a gallery space for the Senior Exhibition. Since the project would have a focus on attention grabbing techniques within this space, I created a mark that resembles an eye examination chart, suggesting the need to take a closer look.

COLOR PALETTE

TYPOGRAPHY

ILLUSTRATIVE PHOTOGRAPHY

LINE

ORIGINAL IMAGE

ISOLATED IMAGE

FLAT COLOR IMAGE

COLOR

ORIGINAL IMAGE

ISOLATED IMAGE

FLAT COLOR IMAGE

SHAPE

ORIGINAL IMAGE

ISOLATED IMAGE

FLAT COLOR IMAGE

TEXTURE

ORIGINAL IMAGE

FLAT COLOR IMAGE

VALUE

ORIGINAL IMAGE

FLAT COLOR IMAGE

DESIGN APPLICATION

Monumental Matter is a self-publication that explores metaphysical relationships prompted by everyday interactions with things and the life we give to them. By formally analyzing the most obvious particularities of the world like a creative individual, we, as humans, can begin to restore our curiosity, excitement, imagination, and attention outside the walls of artistic institutions. 

Each hand-stitched booklet is dedicated to an element of formal analysis; Line, Shape, Texture, Color, and Value.

Digital flat spread from Color booklet

Digital flat spread from Line booklet

Digital flat spread from Shape booklet

Digital flat spread from Texture booklet

Digital flat spread from Value booklet

Each booklet is paired with a poster assembled with wooden dowel hangers.

Detail from Color poster

Detail from Texture poster

THANK YOU

 © 2018 Farrah A. Mills

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FARRAH
A.MILLS
VISUAL CREATOR