15 X 20 INCHES
In 1902, Morris Fuller Benton, the chief designer of the American Type Founders, began designing a new sans serif typeface, Franklin Gothic, to compete with early German Grotesque typefaces. Originally released in 1905 as a single bold, display face, the revivals in 1980 and 1991 allowed contemporary designers to use Franklin Gothic in a variety of media.
In addition to his strong aesthetic design sense and attention to fine detail, Morris Fuller Benton was a master of the technology and mechanics. He studied mechanical engineering at Cornell University and graduated with his degree in 1896 before becoming the chief type designer at American Type Founders.